Projects
Below is a list of personal business projects I have completed over the last few years.
iHeart Radio Music Festival
Strategic Campaign Design Project
April 2022
I completed this project for a digital marketing class I took during the Spring 2022 semester. For this project, I identified their competitors and needs. I then described new campaign objectives, success metrics, new digital marketing strategies, key performance indicators, a recommended plan and requirements for a successful implementation of the recommendend plan.
Late Late Show Social Media Audit
April 2022
I completed this audit for a digital marketing course I took during the Spring 2022 semester. In this project, I came up with goals for each platform, reviewed branding consistency, identified top performers, discovered opportunities, and suggested action items.
H&M vs American Eagle Email Campaign Analysis
April 2022
I completed an email campaign analysis for a digital marketing class I took during the Spring 2022 semester. For this project, I signed up for the customer email lists for H&M and American Eagle. I recorded data for each email sent within a 5 week period. After conducting an analysis, I provided suggestions for how each brand could improve their email marketing strategy.
Spotify Brand Management Project
February 2022
I completed this project for a brand management course I took during the Spring 2022 semester. This project includes strategic marketing mix recommendations on how Spotify could potentially improve their Spotify Wrapped campaign and grow their TikTok account.
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Aussie Strategic Marketing Plan
December 2020
I completed this project for a fundamentals of marketing course I took during the Fall 2020 semester. In this project I conducted a segmentation analysis, three-circle analysis, identified Aussie's target audience, and provided a consumer persona example. I also came up with a marketing plan using this information as well as a personally conducted survey to increase sales.
Gardenside Blooms Buying and Merchandising Operations Research Project
February 2020
I completed this project during my senior year of high school for a small floral business called Gardenside Blooms in my community. My project competed at the 2020 State Utah DECA competition where I placed second and qualified for the national competition.
